Facebook has been known to fumble the enforcement of cannabis ads in the past, but it is hard to imagine the same vice could be taking place even with the latest enactment of favorable rules on cannabis and cannabis products across a number of countries and states. However, details have emerged that indicate that the giant social media continues with its spree of uneven treatment of cannabis organizations. Surprisingly, these organizations also include even those that are technically compliant with all its policies on cannabis ads. 

According to a story by Global News, ads policies associated with cannabis organizations continue to be unevenly enforced on Facebook. For instance, a Facebook account of a Canadian non-profit company known as CFAMM (Canadians for Fair Access to Medical Marijuana) campaigning for the elimination of taxes on medical cannabis was recently shut down while trying to mobilize potential voters on social media.

Usually, the giant social media does not permit marketing or any ads that seek to promote the use or sale of cannabis. Ads set for a particular issue such tax law changes should be allowed even under these guidelines.

Several specific ads have been disallowed in Facebook at first and later the ads accounts have been entirely shut down, like in the case of CFAMM. Apart from cannabis-related businesses, Facebook has been applying the same strategy even for those who are not involved in production, use or sale of cannabis products, such as Ganjapreneur.

When CFAMM contacted the moderation team on Facebook to determine the rules that they could have violated or what they needed to do to comply with the set policies. Facebook gave a response that was almost devoid of details as they said, “our policy does not support ads for your business model.” And then concluded by saying, “Please consider the decision final.”

“CFAMM is a non-profit organization, but just using the term ‘business model’ for ads appears to make them confuse us with a licensed producer. These people are just looking at the word ‘cannabis’ and are not digging deeper into it.” –Max Monahan-Ellison (CFAMM Spokesperson) while talking through Global News.

Surprisingly, when the reporters reached out to the social media about the matter, the decision was reversed, and it was no longer final.

An unidentified spokesperson told Global News that the ad account was disabled by mistake and was restored once they were able to investigate.

Facebook has created a history of discriminating small cannabis organizations while supporting those who have the ability to draw large news organizations to their side.

However, Facebook failed to respond to the more significant issue, but it is clear that only negative press that can prompt them to take action on such matters.