Strain Profile: Meet Bruce, a Cannabis Strain with a Very Personal Story

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Every cannabis strain has a story to tell. It might be the specific phenotypes and other botanical factors that shape its unique qualities and characteristics, or it might be something more personal. That’s certainly the case with Medcare’s new offering: Meet “Bruce,” a cannabis strain with a real story to tell. And if you’ve been seeking cannabis that embodies the qualities of creativity, uplift, and endurance, Bruce may just be your new go-to strain. Here’s its story.

Strain Profile: The Story of Bruce

Medcare’s co-founder and CEO, Garin Heslop, never intended to get into the cannabis industry. Then, in 2008, a devastating motorcycle accident changed the course of his life, leaving him in chronic pain and dependent upon prescription painkillers. It would be a long road back to wellness for Garin, empowered both by the healing potential of medical cannabis and the example of strength and endurance in his own life: His father, Bruce Heslop.

Growing up, Bruce had always been a symbol of strength and resourcefulness for young Garin. As a single dad, Bruce focused on providing opportunities for his son while pushing the limits of his own strength and endurance. It’s this spirit for adventure that led Bruce to try skydiving on Garin’s 18th birthday, where they took a leap of faith together that truly embodied their shared love of crafting a life full of adventure and opportunities.

Bruce also understood the complexities of cannabis cultivation, leading him to develop his own methods of farming and propagation. As a skilled and dedicated grower, it’s all the more fitting that this exceptional new strain takes its name from a man who dedicated his life to stretching boundaries and cultivating one of nature’s great natural medicines.

That’s Bruce the man. What’s Bruce—the strain—all about? The official release of Bruce isn’t till mid-April, but here’s a little sneak peek.

Strain Profile: Bruce, An Aromatic, Creative and Uplifting Offering

Designing and creating cannabis strains is a lengthy and involved process, requiring long months—often years—of painstaking experimentation. Selecting the parent cultivars that would eventually produce the strain called Bruce was no different, but Medcare’s Garin Heslop is confident that the hard work was worth it. “It checks every box,” he says of Medcare’s new offering. “It’s one I’m very proud of, and how it embodies what Bruce meant to me.”

A vibrant and colorful strain, Bruce is characterized by a whoosh of earthy aromas, a cue to its potency and its varied chemical makeup. While the cannabinoid and terpene profiles are still being finalized, Garin Heslop can share this: “It’s a great creative strain, really energizing you and allowing you to zone in and focus.”

Bruce also has a distinct pain-fighting component, a reminder of the life-changing role medical cannabis has played in Garin’s own life: “I really wanted to grow meds I can feel comfortable and confident sharing,” he says, and judging from early tests, Bruce is a knockout in this department too.

How do you get your hands on Bruce? The strain’s release date is tentatively set for May, with a live event at Medcare’s Lake Elsinore dispensary featuring food trucks, commemorative t-shirts, and more. If you’re not already, be sure to sign up for the latest updates, special offers, and news from Medcare Farms. We’re incredibly excited to share this new and very personal strain with you, and we hope you get as much inspiration from it as we do!

You can shop Medcare Farms strains on our online menu. Stop in or get your favorite strains delivered. (And remember to check our deals page for any savings!)

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| Age Requirement: You confirm that you are 21 years of age or older at the time of entering the Event. Valid government-issued photo identification must be presented upon request. | Compliance with Laws: You agree to comply with all federal, state, and local laws and regulations, including those pertaining to the use, possession, and distribution of any substances allowed or provided at the Event. | Liability Waiver: You acknowledge that participation in the Event is at your own risk. Medcare Farms, its affiliates, sponsors, representatives, and employees are not liable for any personal injury, loss, damages, or expenses incurred by you or any person accompanying you to the Event. | No Resale or Transfer: Your entry to the Event is personal to you; tickets or invitations cannot be sold, transferred, or exchanged for any compensation without the express permission of Medcare Farms. | Conduct: You agree to conduct yourself in a manner that is respectful and safe. Medcare Farms reserves the right to remove any participant from the Event for behavior deemed inappropriate, disruptive, or dangerous, without refund or compensation. | Use of Likeness: You grant Medcare Farms and its affiliates the right to use your likeness, image, and voice in photographs, videos, or other digital media taken at the Event, in any and all of its publications, including web-based publications, without payment or other consideration. | Privacy: Personal information collected during the survey and registration process will be used in accordance with Medcare Farms’ Privacy Policy. This information will be used for event management and, unless you opt-out, for informing you of future events and promotions. | Indemnification: You agree to indemnify and hold harmless Medcare Farms and its affiliates, officers, employees, and agents from and against any claims, liabilities, damages, losses, and expenses, including without limitation, reasonable attorney fees and costs, arising out of or in any way connected with your participation in the Event. | Acceptance of Risk: You acknowledge that there are inherent risks involved in attending the Event and that you voluntarily assume those risks. | Severability: If any term or provision of these Terms and Conditions is found to be invalid, illegal, or unenforceable, the remainder of the Terms and Conditions will remain in full force and effect. | Governing Law: These Terms and Conditions shall be governed by and construed in accordance with the laws of the state in which the Event is held, without giving effect to any principles of conflicts of law. | By checking this box, I confirm that I have read, understood, and agree to be bound by these Terms and Conditions.

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